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Influencer Marketing And Its Impact


Influencer marketing has gained popularity over the last few years and has become an integral part of any marketing campaign. Content creators are becoming social influencers due to their exceptional storytelling skills and expertise in their particular niche. This collaboration between brands and influencers has massively increased the potential to reach new audiences.


Although there are numerous ways to promote your brand, influencer marketing holds its position at the very top because it not just boosts your brand but also tells your brand story in the most unique ways. It also helps to build trust and brand loyalty among new audiences. In today’s world, it’s easier than ever to measure and access the impact of influencer marketing. Features like measuring ROI, reach, niche targeting and audience insights are easier than ever to track.


Influencers And The Content

Content marketing does play an important role in establishing a long-term relationship with your customers. Brands collaborating with influencers means the best of both worlds working together. As Influencers acting as your content producers, you not only get great quality content but also add a certain level of trust and credibility to your brand. As an influencer’s content is already perceived as more authentic, so you get better engagement and a higher conversion rate.


The Ever-Growing Impact Of Influencer Marketing

As consumers are getting smarter and your competitor is just a click away, just launching your product in the market no longer does the trick. They want a certain level of trust and authenticity from a brand. According to a survey, it was found that 71% of Canadians prefer to purchase a product referred by an influencer on social media and most big businesses are well aware that incorporating influencer marketing is of immense value.


This word-of-mouth marketing done by the influencers tends to be less risky and very relatable to the customers. The growth of influencer marketing is skyrocketed in Canada, with more than 65% of big businesses diverting more money into influencer marketing and advertising standards helping them with enhanced influencer guidelines which include paid endorsements and more transparency in terms of paid marketing.


Top 10 Influencer Marketing Facts

  • 71% of purchases are based on social media references by Influencers

  • 86% of trending beauty videos on youtube are made by influencers compared to 14% made by beauty brands.

  • 37% of Millennials are binge-watching on Youtube on a daily basis.

  • 9/10 of marketers agreed that Influencer marketing is more effective than traditional marketing

  • The influencer marketing industry is set to hit the $15 billion dollar mark by the end of 2022

  • 36% of Canadian people said they followed social media influencers, while 51 responded they followed vloggers.

  • 22% of small businesses reported using Facebook on a weekly basis to interact with their customers.

  • 86% of females visited the brand’s social media channels before making a purchase.

  • An average business gets $6.50 ROI for every $1 invested in influencer marketing.

  • 70% of teenagers trust Youtuber references over traditional celebrities before making a purchase.


The Conclusion

As the growing impact of influencer marketing has caught the eye of both big and small brands. Where traditional marketing gets

you the capability to target a mass population, influencer marketing on the other hand delivers your message to that particular segment who are more likely to respond to it, resulting in higher chances of conversions. By offering product information for personal use to gain audience trust and redirecting them towards conversions, influencer marketing shows the highest conversion rate of any other form of marketing.



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