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5 Reasons Why You Need A Landing Page to Promote Your Black Friday Sale

Here are 5 ways that small businesses can benefit from Black Friday!

  • Attract new customers. A Black Friday deal can help online retailers attract new customers who are looking for great deals on holiday gifts.

  • Sell out inventory. If your product is popular, a Black Friday deal can help you sell out of inventory and clear space for new products.

  • Spread the word. Black Friday deals can help you generate positive word-of-mouth marketing as loyal customers tell their friends and family about your great deals.

  • Builds brand awareness. A Black Friday deal can help you build brand awareness as more people are exposed to your company and products.

  • Increases sales. Black Friday deals can help increase your sales during the holiday season, which is typically the busiest time of year for retailers


But What Is a Landing Page?

A landing page aims to capture information from contacts in exchange for something of value, such as an offer code or business-to-business (B2B) insights in the form of a white paper. Landing pages are different from other web pages because they don't live in the evergreen navigation of a website.

Five Important Things to Know About Landing Pages?

  1. A landing page is a standalone web page that potential customers can “land” on when they click through from an email, ad, or other digital location.

  2. Having a landing page is a great Black Friday marketing idea for an online retailer. Creating a landing page for your Black Friday sale will help promote your deals and drive traffic to your website.

  3. Your landing page should include all of the details of your sale, including the start and end date, the discounts you are offering, and any other special offers.

  4. Landing pages are designed for a specific target audience, they give you the ideal opportunity to convert visitors into paying customers.

  5. The landing page should have a clear visual hierarchy and value proposition and should be tested for the best conversion optimization.

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